Something a little bit different today! My first attempt at a video review; specifically a video of my CoSchedule review. As a Derby wedding photographer I find it difficult to juggle every aspect of my business, and any tool that lets me manage two things at once is a godsend.
I’ve used a content management calendar plugin on my WordPress wedding photography blog for some time now, and I really find it useful for planning ahead – a visual representation of the posts that I’m going to write and the topics I’m going to cover over the next few weeks.
But it’s all very well writing content and scheduling blog posts. Everyone knows that content is king these days, and it’s crucial to keep your website up-to-date and fresh, but there’s not really any point unless there is somebody reading those posts. After all, you can spend all day writing an amazing article that absolutely no-one will see; and when you’re busy running a business that is a waste of time that could have been spent more productively.
“Everyone knows that content is king these days, and it’s crucial to keep your website up-to-date and fresh, but there’s not really any point unless there is somebody reading those posts.”
So, how to get people to read your posts? Social media to the rescue! Twitter, Facebook, Google Plus, Tumblr are all outlets that you can use to get people to read the stuff you’re writing. And there are apps such as Buffer and Hootsuite which will help you to schedule social media messages in advance. What CoSchedule does is combine these two components of content marketing into one easy to use system: a content management system with built in social media management too. I’ll let you take a look at the video to see how it works, but one thing that really sold it to me was the social media queue.
I’ve always promoted my blog posts using social media, but I usually only send out the messages once. CoSchedule suggests a slightly different approach, and gives you the tools to make it work efficiently. Check it out in the video below, and visit the CoSchedule here site for a free trial.