A quick search on Google for wedding photographers will quickly return thousands of different websites. Many of them have a portfolio of amazing photographs, just as yours does. How can you stand out amongst them? Simple. Say hello.
No-one else can offer a couple everything that YOU can offer them, because no-one else is identical to you. You are by far your own biggest sales tool. After all, the bride and groom are going to be sharing a large part of the day with you – more so than any other wedding supplier.
Therefore it’s crucial that you get along; that you are a good match for each other. I know that 9 times out of 10, if I am asked to meet a couple to discuss their wedding photography, that they will end up booking me. That isn’t because I’m an amazing salesman, in fact, I don’t “sell” at all during the client consultation. It’s because they like my photography, they like the services I provide, and they feel comfortable with me. I like to think I’m a personable guy! But the secret is that when I’m asked for a consultation, the couple have already “met” me through the promo video on my site.
Here it is – have a look and see what you think.
As you can see, it isn’t all about photography. It’s about me. That’s what’s going to make a couple decide to book me rather than someone else – whether they want to spend their wedding day with me in tow. A video shows a side to you that doesn’t always come across in writing. And hey, if they DON’T like you, then that’s saved you both a bit of time too!
So, here are a few tips for how to present your promo video:
- Hire a professional. Honestly, you want the video to look professional – it’s a reflection of you, your business and how you work.
- Let your personality come across. You don’t even have to have your camera with you – just let the world see the real you.
- Keep it short – no more than 5 minutes. People want to see you, but they don’t need to see too much of you!
- Plan ahead – maybe make a storyboard or even a script ahead of time.
- Have fun! Nothing makes someone more instantly likeable than a genuine smile.
Many of my clients have said that they got in touch with me after seeing my video. It was something different that helped to catch their eye, and took away some of the mystery about the man behind the website and the photographs. We can all be a bit apprehensive about meeting a stranger, which is exactly why a promo video can be one of the best marketing tools that a wedding photographer has. Have fun making yours!